Apple and AI upgrade platforms to lead privacy

Apple released upgrades for all of its platforms that help consumers maintain control over their data and feel empowered

Apple has also raised privacy standards with new features like locked and hidden apps to protect sensitive phone data

Apple has included features including presenter preview, satellite-based Messages, Mail classification, and Messages that prioritise security and privacy

On-device processing, which provides personal insight without obtaining user data, is a fundamental component of Apple insight

When handing someone their device or screen, consumers can feel assured that hidden or locked apps won't expose anything

Users can now take advantage of privacy and security features more easily than before

Apple key chain protects account passwords, passkeys, Wi-Fi passwords, and two-factor authentication

Apps and services including iOS 18, iPadOS 18, and macOS Sequoia have long had privacy and security features