BigQuery data clean rooms

The data clean room is the common thread that unites the aforementioned three sectors

BigQuery data clean rooms, launched in 2023, let users safely share, collaborate, and analyze secret data via the BigQuery ecosystem

A specific use of Analytics Hub, a BigQuery platform for safe data sharing and exchange, is BigQuery data clean rooms

Data clean rooms employ BigQuery's serverless architecture and Analytics Hub to protect multi-party collaboration

A company uses multi-platform digital advertising to attract and retain customers

Retail media networks can gain valuable insights from BigQuery data clean rooms while dealing with CPG brand partners

The streaming provider gives engagement data, and the store contributes loyalty and mobile data

Producers and retailers can share product, sales, and inventory data in a data clean room