Comprehensive Guide to Amazon Marketing Cloud

Amazon Marketing Cloud (AMC) lets marketers easily analyse pseudonymized signals from Amazon Ads and their own inputs to create audiences

Utilise engagement records, conversion events, segment data, and other resources to create custom audience lists

With only a few clicks and no SQL knowledge, generate, visualise, and act upon insights using AMC Solutions (beta)

Amazon Marketing Cloud (AMC) is a cloud-based clean room solution that is safe, secure, and privacy-preserving

From the Amazon Ads advanced tools area, marketers and partners can leverage Amazon Marketing Cloud APIs for sponsored ads and Amazon DSP

Developers can now use AMC APIs in functional category groups with endpoint names that include the base URL, API path, and resources

Analyse the impact of Amazon media on sales through advertising D2C channels and different types of Amazon stores

To guarantee that every client can utilise AMC efficiently, AMC imposes API rate limitations