Display & Video 360 Pricing For Rethink CTV

Display & Video 360 (DV360) is Google’s premium DSP designed for major marketers, offering advanced tools for CTV campaigns

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DV360 charges a platform fee of 10–15% of the media spend, depending on the campaign size and features used

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Advertisers have full control over their media budget, with a recommended monthly spend of $10,000 for optimal performance

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Using third-party data for targeting can cost between $0.50 and $3.00 CPM, depending on the data provider

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Verification Fees: Additional fees may apply for third-party verification services to ensure ad quality and compliance

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DV360 offers discounts for programmatic guaranteed deals, providing cost savings for premium inventory

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Advertisers gain access to high-quality inventory, including YouTube, Connected TV (CTV), and live events like NFL Sunday Ticket

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DV360 enables advanced audience segmentation and targeting, improving ROI for CTV campaigns

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Google AI enhances campaign efficiency by automating inventory selection, audience targeting, and performance analysis

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While there is no strict minimum spend, a $10K monthly budget is recommended to unlock the platform’s full potential

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DV360 allows advertisers to scale their campaigns based on their budget and objectives, offering flexibility for different needs

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DV360 combines programmatic ad buying, premium inventory access, and AI-driven insights to maximize value for CTV campaigns

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