Flex Plan And It's Benefits

Google announced AI Max for Search campaigns, a suite of AI-powered tools to optimize targeting and creative messaging for better ad performance

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Beta Availability: AI Max will enter beta testing later this month, becoming available to marketers worldwide

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Performance Boost: Early data shows a 14% increase in conversions or conversion value with AI Max, reaching up to 27% for ads relying on exact and phrase match keywords

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Includes a campaign-level configuration panel for scaling creative messaging, featuring text customization and Final URL expansion options

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Generates additional ad assets like headlines and descriptions using data from domains, landing pages, past ads, and keywords, with generative AI enhancing relevance

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Text customization supports multiple languages, including English, Spanish, Portuguese, Italian, French, German, Japanese, and Dutch

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Automatically generated assets improve responsive search ad performance, relevance, and productivity while reducing manual effort

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AI Max provides detailed reports, including Search Terms, Keywords, Landing Pages, and Asset Reports, offering insights into performance and contributions

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Includes URL inclusions/exclusions, brand restrictions, ad group-level interest targeting, and a new {synthetic_keyword} ValueTrack parameter for tracking

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Automatically generated assets will upgrade to AI Max settings as "text customization" starting May 27, 2025, with marketers able to opt-in or opt-out

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For more details visit Govindhtech.com

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