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Google has launched Google AI Ultra, a premium AI subscription for $249.99/month, offering exclusive access to Google’s most advanced AI models and features.

AI Ultra subscribers get the highest usage limits for Gemini, Deep Research, and state-of-the-art video creation with Veo 2, plus early access to Veo 3

The subscription is designed for professionals, developers, filmmakers, and creatives who need top-tier AI capabilities

Flow, an AI filmmaking tool, is included with AI Ultra, providing advanced controls, early Veo 3 access, and 1080p video production

NotebookLM will offer AI Ultra members maximum usage and enhanced model features for research and project work later this year

Google AI Pro (formerly AI Premium) is being upgraded at no extra cost, with early access to Gemini in Chrome and AI filmmaking in Flow

YouTube Premium is bundled as a separate plan, offering ad-free, offline, and background playback for YouTube and YouTube Music