Google Cortex Framework helps Mars Wrigley With agile media
Consumer packaged goods brands invest heavily in advertising to boost brand loyalty and sales. Campaigns are often optimized by tracking media-in-progress data against methods like audience targeting
Mars Wrigley is offering an agile way for precisely estimating in-flight audience efficacy based on incremental sales with EPAM and the Google Cortex Framework
The goal of EPAM is to assist clients in connecting marketing and sales data sources in order to provide insights that improve company results
Google Cortex Framework quickly integrated YouTube media data with retailer sales data using pre-built data connectors and established data models to deliver a single picture of ad impact in BigQuery
Google Cortex Framework provides instant insights with its pre-made and flexible analytics content and simple integration with Google Ads, YouTube, TikTok, Meta, and more
Google Cloud discovered that internal data held the solution using Google Cloud Google Cortex Framework
Mars Wrigley may utilise Google Cortex Framework for a variety of use cases, including shopper media, media formats, and content variants, in addition to audience testing