Microsoft's Automated Bidding With Floodlight Data

Autobid works with Search Ads 360. Floodlight data can improve Microsoft's automated bidding.

Reaching customers and boosting performance across search engines and platforms are important to enterprise advertising

Google is opening up a test program to allow you to activate Microsoft automated bidding in your Search Ads 360 bid plans

Microsoft automated bidding leveraging Floodlight conversion data improves Microsoft search and commerce campaigns

Improve performance by incorporating these campaigns into Search Ads 360's Google AI-powered cross-channel and cross-engine bid strategy portfolios

De-duplicated, cross-channel, and cross-engine measurement is made possible by floodlight data