Unveiling NRF 2024: IBM’s Generative AI Breakthrough

Technology breakthroughs and shifting consumer tastes are driving a revolution in the retail sector as we approach 2024

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Modern consumers demand a customized shopping experience that includes convenient product options, thorough information, a variety of payment options

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Retail settings that are both cohesive and intuitive while also being precisely tailored to each customer’s needs can be created with the aid of generative artificial intelligence (AI)

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AI-Driven Improvements to the Retail Experience Are Well-Received by Customers Customers’ expectations and the state of retail offerings today are very different

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A majority of respondents (59%) expressed interest in utilizing artificial intelligence (AI) applications during their shopping experiences, and 4 out of 5 individuals who have not yet utilized the technology for shopping

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Given that 52% of consumers surveyed expressed interest in receiving offers, promotions, and information from stores that are relevant to their particular interests, retailers stand to gain from personalization and targeted offerings

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The survey results indicate a mismatch between consumer expectations and current technology offerings, with only about one-third of consumers who have used virtual assistants

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Technology empowers frontline retail workers: IBM, Samsung, and Workday collaborate For more details visit govindhtech.com

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