What is Martech Solutions And Generative AI In Marketing

Martech software helps marketers achieve their aims. It creates, implements, and evaluates marketing initiatives using technology

Google has launched a variety of open-source MarTech solutions driven by generative AI to help close the gap between engineering and marketing

ViGenAiR automatically shortens long-form video ads using multimodal generative AI models on Google Cloud and gathers data to target different audiences

Gemini on Vertex AI is used by ViGenAiR to comprehend a video’s plot before dividing it into distinct audio and video pieces

Adios uses Google Cloud's Vertex AI platform's Imagen model to create tailored, high-quality images perfect for each ad group, boosting your campaign's appearance and effectiveness

Adios’s most recent version provides more configuration flexibility, allowing you to quickly modify GCP region, AI models, and other settings without having to change the code

The Google Ads API employs version 17, and Gemini 1.5 Flash is used for text-to-image prompt generation